Post by account_disabled on Mar 4, 2024 23:55:06 GMT -8
Is yours a local business? Are you looking for customers close to you? Do you want to increase your turnover? Well, wait because I have something to suggest: investing in Local Search Marketing will allow you to attract new customers. But what are we talking about? What is Local Search Marketing? And what advantages await you if you decide to allocate part of your budget to this marketing activity? Luca Bove will explain it to you. local-search-marketing_luca_boveLuca Bove , long-time SEO, specialized in Local SEO and customer acquisition for local businesses, mainly aimed at retail chains. He is the founder of LocalStrategy, the only Italian project completely dedicated to Local Marketing and of LocalCMS.
What is Local Search? It is Brazil Phone Number looking for a good or service nearby compared to the location from which you are looking or in a specific place . Therefore, looking for a telephone number to get in touch, or a specific address or even a good or service in a specific location (e.g. a hotel in Rome) are all examples of local searches. The concept is actually old, it dates back to the Yellow Pages, but with the evolution of the Internet and especially smartphones it has evolved technologically. When we have to search for something, we do it on our smartphone, perhaps even by voice. And there are numerous tools that adequately answer our questions: Yellow Pages, generalist search engines like Google.
but also vertical and specialized search engines and apps including Google Maps, Apple Maps, Here, and so on. There are various programs with which the big players and others try to control this world, I mention Google My Business, Apple Maps Connect and so on. From the point of view of commercial activities, the presence on these systems allows us to satisfy people's demand and therefore increase customers! #2. Which businesses should invest in Local Search today? And why? This marketing tactic is important for all businesses looking for local customers and not 200 km away. So for example restaurants, shops, artisans, professionals, plumbers and so on.
What is Local Search? It is Brazil Phone Number looking for a good or service nearby compared to the location from which you are looking or in a specific place . Therefore, looking for a telephone number to get in touch, or a specific address or even a good or service in a specific location (e.g. a hotel in Rome) are all examples of local searches. The concept is actually old, it dates back to the Yellow Pages, but with the evolution of the Internet and especially smartphones it has evolved technologically. When we have to search for something, we do it on our smartphone, perhaps even by voice. And there are numerous tools that adequately answer our questions: Yellow Pages, generalist search engines like Google.
but also vertical and specialized search engines and apps including Google Maps, Apple Maps, Here, and so on. There are various programs with which the big players and others try to control this world, I mention Google My Business, Apple Maps Connect and so on. From the point of view of commercial activities, the presence on these systems allows us to satisfy people's demand and therefore increase customers! #2. Which businesses should invest in Local Search today? And why? This marketing tactic is important for all businesses looking for local customers and not 200 km away. So for example restaurants, shops, artisans, professionals, plumbers and so on.