Post by account_disabled on Jan 1, 2024 19:51:37 GMT -8
The programmatic marketplace WEMAS (We Media Audience Safe Solution) has carried out an analysis of the emerging trends in programmatic advertising for 2021, taking into account the context caused by Covid-19. The platform has identified 4 main aspects where the sector will project its efforts next year: 1. Reactivation of sectors with a high online component . The effectiveness of a vaccine could mean a return to normality; and, with it, economic and social reactivation. In this case, hopes would be placed on the tourism sector and the resurgence of hotels and airlines.
Bet on contextual categorization. User profiling based on contexts has once again taken center stage with the growing fragility of the third-party cookie. In this scenario, the use Phone Number List of new technologies can be crucial to exploit the benefits of this strategy; for example, through learning-based sentiment analysis. 3. The user will remain the center. In times when the reformulation of the cookie policy grants more freedom to the user, the ideal strategy is to join this trend and give them more freedoms and powers to regain trust. Ad Blockers will gradually reduce their reach and as registrations.
Premium readings become more popular, the conscious allowing of ads in all types of scenarios will become more widespread. 4. Days counted for third-party cookies. In 2022, the third-party cookie will end. This implies that the search for new solutions for programmatic advertising must be urgent. “If the TCF was already an important cohesion movement for the industry, this will undoubtedly be the new challenge on which all participants must agree,” they say from WEMAS. All of these challenges and trends will be delimited by the acceleration of the digitization process that the pandemic has brought with it.
Bet on contextual categorization. User profiling based on contexts has once again taken center stage with the growing fragility of the third-party cookie. In this scenario, the use Phone Number List of new technologies can be crucial to exploit the benefits of this strategy; for example, through learning-based sentiment analysis. 3. The user will remain the center. In times when the reformulation of the cookie policy grants more freedom to the user, the ideal strategy is to join this trend and give them more freedoms and powers to regain trust. Ad Blockers will gradually reduce their reach and as registrations.
Premium readings become more popular, the conscious allowing of ads in all types of scenarios will become more widespread. 4. Days counted for third-party cookies. In 2022, the third-party cookie will end. This implies that the search for new solutions for programmatic advertising must be urgent. “If the TCF was already an important cohesion movement for the industry, this will undoubtedly be the new challenge on which all participants must agree,” they say from WEMAS. All of these challenges and trends will be delimited by the acceleration of the digitization process that the pandemic has brought with it.